Step into the future: become a verified AI Twin with Jackie Lee x BetterGroup

We’re excited to share a groundbreaking new opportunity with you.

Jackie Lee is now offering selected models the chance to create their own AI Twin — a high‑quality, digital version of yourself that can be used in innovative, future‑forward campaigns by leading global brands.

To help guide this evolution from the inside, our founder Severine Nijs has taken on an active management role within BetterGroup, a U.S.‑based holding company leading the way in ethical AI development in the fashion industry. This role is for one day per week, while on the other days she remains fully focused on traditional bookings: the foundation of your career.

Why this matters for you

BetterGroup is already in conversation with global fashion and lifestyle brands who are preparing to integrate ethical AI Twins into their campaigns. But they’re not looking for fake or faceless avatars — they want to work with real people who are represented responsibly and transparently.

To ensure this, all AI Twins created via Jackie Lee and BetterGroup will carry the Verified Label: BetterModels.ai – True Faces. Real Ethics.

This label offers a major competitive advantage in today’s market. As consumers become more critical and values‑driven, brands need to prove that they’re working with authentic, ethical, and transparent AI. This label helps them do just that — and gives your AI Twin more visibility and trust in the eyes of leading clients.

Legal protection: working with the best

To make this process 100% watertight, we’re proud to be working with Artes Law, Europe’s most renowned law firm in the field of Intellectual Property.

With IP legislation evolving worldwide, we’ve chosen Artes Law to ensure the highest level of legal protection for our models. They guide us in structuring every contract, usage right, and consent — tailored to each individual request.

For every booking request involving your AI Twin, you will be fully informed about:

• The timing
• The territory
• The concept and the context

Only with your explicit approval, we proceed and handle everything for you — just as we do with physical bookings.

Your AI Twin will follow the exact same payment model as you in real life. Equal usage, equal compensation.

For now: adults only

In this first phase, we will focus solely on adult models. Due to the sensitive nature of AI use involving minors, our kids and teen divisions are currently not part of this development.

Exclusivity

We ask for exclusivity of your AI Twin within the Jackie Lee & BetterGroup network in order to guarantee clear rights and build a strong international positioning. Only when we have full exclusivity over your Digital Twin can we ensure the complete legal framework.

Real models are the heart of our industry. Ethical AI is our promise to protect them.

Do you want to create your AI Twin?

If you want to have your AI Twin created by Jackie Lee x BetterGroup and get booking requests for both you and your digital twin, please click below: